Build lifecycle programs at Crowd Riff using customer journeys, segmentation, and AI to guide prospects and customers across connected channels.
As Principal Lifecycle Marketing, you will own end-to-end journeys from first touch through sales accepted prospect, onboarding, adoption, expansion, renewal, and win-back. You will create always-on programs for Crowd Riff’s travel marketing solutions. The work combines creative judgment, data-driven decisions, and hands-on program building.
Key Responsibilities: Map prospect and customer journeys across lifecycle stages
Define cohorts, moments, triggers, and journey requirements
Score accounts using fit and intent signals
Deliver activation, expansion, retention, and nurture programs
Use AI to automate lifecycle workflow steps
Requirements: 8+ years in B2 B Saa S marketing
At least 3 years in lifecycle, customer, or growth marketing
Working knowledge of Hub Spot or similar platforms and Intercom
Experience building segmentation, cohort, and

📌 Principal Lifecycle Marketing Strategist (Toronto)
🏢 CrowdRiff
📍 Toronto