Optimize advertising yield and technology for Blue Rewards at 250 Yonge Street, managing programmatic platforms and media monetization strategy. Shape revenue performance across onsite and offsite campaigns. As Manager, Advertising Yield & Technology, you will manage Blue Rewards advertising platforms and execute monetization strategy across media campaigns. The role covers advertising stack optimization, demand and supply-side platforms, ad testing, tagging, and revenue forecasting. You will collaborate with partners, Business Development, Finance, support teams, and technology stakeholders.

Key Responsibilities
- Explore advertising revenue opportunities across Blue Rewards
- Optimize advertising stack, setup, and platform partnerships
- Lead ad testing and inventory yield optimization
- Track yield, media revenue,



and supply-side platform delivery
- Execute inventory pricing and onsite tagging strategies

Requirements:
- At least four years’ publisher monetization or advertising technology experience
- Deep publisher-side programmatic advertising experience in retail
- Experience with online ad serving and programmatic systems
- Experience creating and executing inventory tagging strategies
- Robust communication and partner conversation leadership skills Bring programmatic advertising, yield optimization, tagging, and partner management expertise to Blue Rewards and BMO.

📌 Advertising Yield Technology Manager (Young)
🏢 Bank of Montreal
📍 Young