Lead SEO and Generative Engine Optimization at Manulife in Toronto through a hybrid role spanning content, technology, publishing, and delivery. The Global GEO Manager supports Manulife’s Global Digital Marketing team and operates within Global SEO strategy, standards, and governance. This manager identifies search opportunities, assesses risks, and develops evidence-based recommendations. The role partners with content, UX, product, publishing, technology, analytics, marketing, and market teams to implement improvements across enterprise digital experiences.

Key Responsibilities
- Identify sitewide SEO and GEO opportunities across content and platforms
- Assess initiatives and recommend standards-aligned search solutions
- Validate metadata, headings, schema, linking, and indexation controls




- Coordinate remediation and escalate material implementation risks
- Monitor performance and communicate actionable optimization insights

Requirements:
- Approximately eight to ten years of progressive SEO experience
- Hands-on technical, on-page, content, architecture, and publishing experience
- Knowledge of crawling, indexing, schema, canonicalization, and redirects
- Content management systems experience; Adobe Experience Manager is an asset
- Robust stakeholder management, documentation, communication, and issue-resolution skills Bring enterprise SEO, GEO, publishing quality assurance, and cross-functional leadership to Manulife’s hybrid Toronto marketing team.

📌 Global SEO GEO Manager (Toronto)
🏢 Manulife
📍 Toronto