Shape Asana’s messaging for CIOs and IT Operations leaders through audience strategy, technical storytelling, and sales enablement. Build campaigns for enterprise software buyers. As a Senior Product Marketing Manager, you will own positioning for IT and digital transformation audiences. You will translate AI adoption, governance, tool consolidation, and modernization trends into credible content. The work supports field sellers, product marketing partners, and recent-logo campaigns.

Key Responsibilities
- Own audience strategy, messaging, and positioning for IT personas
- Map buyer workflows, budgets, evaluation criteria, and decision-makers
- Create POVs, narratives, demos, briefings, and whitepapers
- Equip sales with guides, battlecards, and customer proof




- Bring market feedback into product and positioning decisions

Requirements:
- Seven-plus years in product marketing or enterprise software GTM
- Deep understanding of IT and technical buyers
- Experience with ITSM, developer tools, AI, or automation platforms
- Ability to explain technical and AI concepts clearly
- Data-driven research, presentation, writing, and editing skills Use IT buyer insight, AI understanding, and product marketing expertise to strengthen Asana’s enterprise narrative and sales execution.

📌 Senior IT Product Marketing Manager (Vancouver)
🏢 Athos
📍 Vancouver