Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a recent job, this is where you belong.

Loblaw Media™, part of Loblaw Companies Limited, helps brands connect with customers through data-driven media solutions powered by Canada's largest retailer. By combining customer insights, retail expertise, and innovative media capabilities, we deliver relevant and measurable marketing solutions that drive business outcomes for our partners.

As Loblaw Media continues to evolve, we are building a team of strategic media leaders who can help our businesses maximize the value of their media investments while advancing our measurement capabilities and customer-first approach.

We are committed to fostering an inclusive, collaborative, and high-performing culture grounded in Loblaw's CORE values: Care, Ownership, Respect, and Excellence.

The Senior Manager, Media Strategy - Maxi Business serves as the primary strategic media partner for Maxi and key Quebec-based business stakeholders. This role is responsible for developing and leading media strategies that support Maxi's growth objectives, strengthen customer engagement, and drive measurable business outcomes across Quebec.





As a trusted advisor to Marketing, Merchandising, Loyalty, and Category teams, this individual leverages customer insights, business performance data, and media expertise to identify growth opportunities and optimize media investments.

The successful candidate will bring a strong understanding of the Quebec market, consumer behaviour, and media landscape, ensuring campaigns are culturally relevant, locally informed, and aligned with Maxi's brand positioning.

This role also leads and develops a new team of Media Strategy Managers or Specialists, fostering a culture of strategic thinking, accountability, innovation, and continuous learning.

Accountabilities

Strategic Leadership & Business Partnership

- Serve as the lead media strategy partner for Maxi business stakeholders.
- Develop annual and campaign-specific media strategies aligned with Maxi's business priorities, customer objectives, and growth targets.
- Act as a trusted advisor to senior marketing and business leaders, providing strategic recommendations grounded in customer insights, media performance, and business results.
- Translate marketing objectives into integrated media strategies that drive awareness, consideration, acquisition, retention, and sales.
- Identify opportunities to leverage Loblaw Media capabilities, first‑party data,



and retail media solutions to accelerate business growth.

Quebec Market Expertise

- Champion media strategies that reflect Quebec consumer behaviour, cultural nuances, and French-language communication requirements.
- Provide expertise on Quebec media consumption trends, market dynamics, and competitive activity.
- Build strong relationships with Quebec-focused media partners, publishers, agencies, and industry stakeholders.
- Ensure media plans are optimized for French‑speaking audiences while maintaining alignment with broader enterprise objectives.

Media Planning & Performance

- Lead the development of omnichannel media plans across digital, social, programmatic, retail media, search, video, audio, and traditional channels.
- Establish measurement frameworks and KPIs that align with business objectives and media investment strategies.
- Utilize media performance data, attribution models, incrementality testing, customer analytics, and marketing mix modelling to inform recommendations and optimization strategies.
- Deliver strategic and tactical recommendations that maximize return on media investment and business impact.

Team Leadership & Development

- Lead, coach, and develop a team of Media Strategy Managers or Specialists.
- Foster a culture of collaboration, accountability, innovation, and continuous improvement.
- Provide mentorship, constructive feedback, and career development support to team members.
- Identify capability gaps and implement development plans to strengthen team performance.
- Promote knowledge sharing and strategic best practices across the Loblaw Media organization.

Operational Excellence

- Partner with cross-functional tea

📌 Sr. Manager, Media Strategy (Montreal)
🏢 Myview
📍 Montreal