Shape global SEO and GEO execution at Manulife in a hybrid Toronto role spanning content, technology, publishing, and digital experiences.

As Global GEO Manager, you will identify search opportunities, assess initiative implications, and develop actionable recommendations. You will partner with segment marketing, content, UX, product, publishing, technology, analytics, and Global SEO teams. The role operationalizes enterprise standards across markets while escalating material risks and enterprise-wide decisions.

Key Responsibilities:

- Identify sitewide SEO and GEO opportunities across content and platforms
- Assess initiatives and translate recommendations into implementation requirements
- Review metadata, headings, linking, schema, and indexation controls
- Track remediation, dependencies, decisions, owners, risks,



and status
- Monitor performance and communicate actionable optimization insights

Requirements:

- Approximately 8–10 years of progressive SEO experience
- Hands-on technical SEO, on-page SEO, and content optimization
- Information architecture and publishing quality assurance experience
- Experience with content management systems; AEM is an asset
- Knowledge of schema, crawling, indexing, and canonicalization

Bring enterprise SEO, emerging GEO knowledge, and cross-functional influence to Manulife’s global digital marketing team in Toronto.

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📌 Global SEO GEO Manager (Canada)
🏢 Manulife/John Hancock
📍 Canada