At Wellington Brewery, we’ve been crafting beer with purpose since 1985. We’re proud of our roots in craft beer and we’re equally focused on our future - continuing to innovate across beer, cider, and ready-to-drink beverages while maintaining the quality and craftsmanship we’re known for.

Today, Wellington Beverage Company continues to evolve, bringing together our established beer portfolio with new and emerging beverage offerings, including some of Ontario’s best selling, high volume ready-to-drink (RTD) products. We’re investing in our products, team, and processes while staying true to our commitment to making great beverages.

We’re looking for a driven and competitive Territory Sales Representative who wants to learn, grow, and make an impact. This is an opportunity to take ownership of an assigned territory, build customer relationships, and help grow our portfolio across grocery, convenience, LCBO, and licensee accounts.

We’re looking for someone with the right attitude, a strong work ethic, and the desire to win. If you’re eager to learn, comfortable taking initiative, and excited by the challenge of growing a territory, we want to hear from you.

Position Overview

The Territory Sales Representative plays a key role in growing Wellington Beverage Company’s presence across their assigned territory. Representing our portfolio of beer, cider, RTDs, and emerging beverage offerings, this position is responsible for developing customer relationships, identifying sales opportunities, and driving growth.

Working closely with Sales Leadership and Inside Sales, the Territory Sales Representative executes territory sales plans, builds solid customer partnerships,



and delivers results against assigned sales volume and key performance indicator (KPI) targets. Success in this role requires initiative, strong relationship-building skills, a willingness to learn, and the drive to turn opportunities into results.

This is a hands-on, field-based role for someone who enjoys being on the road, working independently, and seeing the results of their efforts.

Core Duties

- Represent Wellington Beverage Company’s brand portfolios across all channels including LCBO, grocery, convenience, The Beer Store (TBS), LCO (Agency) and on-premise accounts.
- Work toward assigned territory sales volume, revenue, distribution and KPI targets, taking ownership of results and identifying opportunities for improvement.
- Develop and maintain robust customer relationships, building trust, and establishing Wellington as a valued business partner.
- Identify and pursue new business opportunities, secure new listings and placements, and grow existing accounts.
- Communicate product priorities, promotional programs, pricing, and brand initiatives clearly and consistently to customers.
- Drive in-store execution by improving product availability, merchandising, shelf placement, facings, displays, and overall product visibility.
- Review sales data, customer feedback, and territory performance to identify opportunities, address challenges and prioritize activities.




- Execute territory sales plans in alignment with company objectives, portfolio priorities, and broader commercial strategies.
- Support key account programs, promotional activities and marketing initiatives, providing feedback on execution and effectiveness.
- Maintain accurate customer information, sales notes and activity records within CRM and reporting systems.
- Provide Sales Leadership with timely market intelligence, including competitor activity, customer needs, industry trends and emerging opportunities.
- Support brand activations, tastings, events, and other promotional activities within the territory as required.
- Work collaboratively with Sales Leadership and Inside Sales to coordinate customer needs, follow up on opportunities, and support territory growth.
- Represent Wellington Beverage Company’s brands and values with professionalism, enthusiasm, and pride in the marketplace.

Qualifications

We’re interested in what you bring to the role and what you’re ready to learn. You do not need to check every box to apply.

- A strong interest in sales, business development, and building customer relationships.
- 2-3+ years of sales experience preferably with craft beer, RTD, or beverage alcohol.
- A competitive mindset and the motivation to achieve goals, overcome challenges, and deliver results.
- Confidence in communicating with different people, building rapport, and developing new relationships.
- A willingness to learn about our brand portfolio and translate this knowledge into sales results.
- Strong organization, time management, and planning skills, with the ability to manage your own schedule and priorities. <

📌 Territory Sales Representative (Canada)
🏢 Wellington Brewery
📍 Canada