Across British Columbia, communities are facing urgent and complex social challenges. United Way BC is committed to delivering lasting, community-driven impact in partnership with diverse populations across the province — including Indigenous communities whose territories we live and work on. From Vancouver Island to the Lower Mainland, and across the Thompson Nicola Cariboo, Southern Interior, Trail and District, and East Kootenay regions, we walk alongside communities to create meaningful and equitable change. Our missionis to strengthen vital connections that support people in need in our communities. Our visionis to create a healthy, caring and inclusive community. How do we deliver on our mission and vision – by delivering resources and support for those who need it most, and by living our values of being collaborative, compassionate, strategic, responsive, accountable, and inspiring. You are a marketing skilled who thrives on variety and is comfortable moving between disciplines, from writing and production to brand stewardship to relationship-building and community engagement. You bring solid, well-rounded marketing fundamentals and are as comfortable executing structured, deadline-driven work as you are pursuing open-ended, self-directed opportunities. You bring at least three (3) years of recent, hands-on experience across marketing, communications, or fundraising, with demonstrated ability to drive campaigns to increase funds and support brand awareness an ability to identify opportunities and engage with external partners. You bring strong marketing skills alongside genuine curiosity about local partnerships, in-person engagement, and grassroots donor growth opportunities. You are comfortable balancing structured production deadlines (solicitation and stewardship mailings,



appeal calendar planning) with open-ended relationship and business development work (partnerships, community activation, brand support). Reporting to the Director, Marketing and Digital Engagement, the Coordinator, Marketing executes direct mail and email solicitation writing, production and stewardship, and grows UWBC's individual donor base through local partnerships, community-based engagement, and grassroots fundraising opportunities. Work within stewardship strategy and standards to ensure a consistent donor voice and experience across direct mail and digital channels The role also provides brand and marketing support across the organization, working within established strategies and priorities. This position collaborates closely with other members of the Marketing team to ensure a consistent donor experience across all individual giving channels. This role requires broad marketing competency across writing, production, brand, and donor growth, applied flexibly as organizational priorities shift, and is suited to someone who can shift comfortably between focused writing and production work and outward-facing relationship building, motivated by growing UWBC's reach in new, low-cost, and creative ways. Write email and direct mail solicitation appeals across the individual giving program,



and contribute ideas on content topics and messaging direction Build and maintain the annual individual giving appeal calendar, proposing cadence and sequencing across email and direct mail, in alignment with digital execution and stewardship timing Support testing of email and direct mail content, including subject lines, messaging, and calls to action, to inform ongoing optimization Create direct mail donor stewardship communications, including thank-you letters, impact updates, and phone outreach Identify, develop, and manage donor growth initiatives for individual donors, which may include retail or point-of-sale giving, grassroots and peer-driven fundraising, and community-based engagement Support lead generation initiatives, including events and local or community channels, in coordination with digital acquisition efforts Identify and pursue cause marketing opportunities with local and regional businesses Proactively build and maintain a pipeline of local partnership opportunities on an ongoing basis Brand and Marketing Support Support organizational marketing requests, including materials, signage, asset review Support with execution of advertising, promotions and marketing plans Maintain a calendar of brand and marketing activities across the organization to support coordination and visibility of non-appeal marketing work Design or coordinate promotional materials such as flyers, brochures, signs, digital graphics, advertisements, and event materials Plan and coordinate events as needed in support of brand and donor engagement Participate in reviewing marketing materials produced across the organization for compliance with UWBC brand guidelines Develop, maintain and update branded assets, collateral, and other inventory Track marketing performance using

📌 Online Marketeer Events (Canada)
🏢 United Way British Columbia
📍 Canada