Campaign execution, media schedules, and partner negotiations shape this hybrid Buyer, Investment role in Toronto with Initiative.

Working in media planning and buying, you will prepare, negotiate, and document client media buys. You will develop schedules, request partner submissions, complete analyses, and support recommendations for sponsorships and integrations. The role also includes communication with planning teams, training assistance, and continued media landscape development.

Key Responsibilities:

- Request campaign submissions from media partners
- Develop schedules satisfying campaign parameters and objectives
- Execute revisions to media buys
- Assist sponsorship and integration evaluations
- Prepare market analyses and media points of view

Requirements:

- Proven buying experience within the media industry
- Ability to negotiate effectively with partners
- Solid attention to detail and accuracy
- Ability to prioritize time and manage tasks
- Ability to work collaboratively and independently

Use campaign scheduling, partner negotiation, and media analysis skills to support Initiative’s Toronto investment and planning teams.

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📌 Campaign Media Buying Specialist (Canada)
🏢 Interpublic
📍 Canada