Own Google Ads strategy remotely at Sweat Pants Agency, using attribution analysis and full-funnel thinking to measure genuine business growth.
As a Paid Search Strategist, you will own DTC and eCommerce Google accounts end to end. You will manage Search, Shopping, PMax, Demand Gen, and YouTube while advising clients directly. The work includes Merchant Center, GA4, GTM, tracking, landing pages, and incremental measurement.
Key Responsibilities: Own Google accounts, budgets, strategy, buying, and client communication
Audit campaigns, search terms, bidding, feeds, pages, and tracking
Separate brand and non brand performance for accurate reporting
Diagnose funnel bottlenecks and build needed solutions
Test incremental impact through geo holdouts and attribution analysis
Requirements: Hands on Google Ads experience with meaningful DTC spend
Demonstrated Shopping and PMax results using CPA and ROAS
Fluency across Search, Shopping, PMax, Demand Gen, and YouTube
Working knowledge of Merchant Center, GA4, and GTM
Ability to communicate in English during US Eastern hours
Bring Google Ads expertise, skeptical measurement, and ownership across the funnel to Sweat Pants Agency’s client accounts.

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📌 Paid Search Strategist Google Ads (New Brunswick)
🏢 Sweat Pants Agency
📍 New Brunswick