Lead CTC’s pricing and promotional strategy while applying customer insights and financial judgment across its retail businesses. This collaborative leadership role connects commercial decisions with customer value.
As Vice-President, Pricing and Promotions, you will guide pricing strategy, promotional programs, and the True North Price/Value program. You will coordinate price-value transformation, enterprise print, distribution, and gift cards. Success requires balancing sales, margins, inventory, supplier funding, operating costs, and long-term customer trust.
Key Responsibilities: Set pricing and promotions strategy across CTC’s retail businesses
Lead the True North Price/Value program roadmap
Coordinate pricing, promotions, print, distribution, and gift cards
Use customer, competitor, category, and financial insights




Build teams and lead enterprise capability changes
Requirements: Senior leadership experience in pricing, promotions, or commercial strategy
Experience delivering measurable pricing or promotional results at scale
Solid judgment balancing value, sales, margin, competition, and cost
Experience leading enterprise-wide strategy, process, data, and technology change
Ability to influence senior stakeholders across complex matrixed organizations
Bring commercial leadership, analytical judgment, and cross-functional influence to CTC’s pricing, promotions, and customer value agenda.

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📌 Vice-President Pricing and Promotions (Ontario)
🏢 Canadian Tire Corporation
📍 Ontario