Shape B2B marketing strategy and demand generation at Toromont Cat as a full-time Marketing Manager driving go-to-market execution.
This Marketing Manager serves as a strategic business partner supporting growth initiatives across all segments. The position collaborates with regional VPs, Sales leadership, Caterpillar industry teams, and corporate marketing. It combines market analysis, pricing, inventory planning, and marketing performance measurement to strengthen market presence and expand market share.
Key Responsibilities: Develop and monitor marketing strategies and communication plans
Coordinate marketing plans with Caterpillar industry teams
Analyze competitors, pricing, customer needs, and industry trends
Build pricing and inventory strategies supporting growth objectives
Track performance indicators and optimize marketing investments
Requirements: Bachelor’s degree in marketing, communications, engineering, or related discipline
Six to eight years of working experience
Knowledge of B2B marketing and go-to-market frameworks
Robust data analysis and KPI tracking capabilities
Experience with CRM and marketing automation platforms
Bring B2B strategy, market analysis, and performance optimization expertise to Toromont Cat’s growth-focused marketing team.