Shape global SEO and GEO execution at Manulife in a hybrid Toronto role spanning content, technology, publishing, and digital experiences.
As Global GEO Manager, you will identify search opportunities, assess initiative implications, and develop actionable recommendations. You will partner with segment marketing, content, UX, product, publishing, technology, analytics, and Global SEO teams. The role operationalizes enterprise standards across markets while escalating material risks and enterprise-wide decisions.
Key Responsibilities: Identify sitewide SEO and GEO opportunities across content and platforms
Assess initiatives and translate recommendations into implementation requirements
Review metadata, headings, linking, schema, and indexation controls
Track remediation, dependencies, decisions, owners, risks,



and status
Monitor performance and communicate actionable optimization insights
Requirements: Approximately 8–10 years of progressive SEO experience
Hands-on technical SEO, on-page SEO, and content optimization
Information architecture and publishing quality assurance experience
Experience with content management systems; AEM is an asset
Knowledge of schema, crawling, indexing, and canonicalization
Bring enterprise SEO, emerging GEO knowledge, and cross-functional influence to Manulife’s global digital marketing team in Toronto.

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📌 Global SEO GEO Manager (Ontario)
🏢 Manulife/John Hancock
📍 Ontario