Lead paid media and conversion optimization at Tiller in Calgary, with onsite work Monday, Tuesday, and Friday and optional remote days.
As Head of Performance Marketing, you will lead Tiller’s practice serving mid-market B2B SaaS clients. You will own client outcomes, develop teams, and strengthen systems across paid media, CRO, SEO, AEO/GEO, and analytics. This senior, hands-on leadership role requires deep paid media expertise and confident performance assessment.
Key Responsibilities: Lead performance marketing department effectiveness, efficiency, and continuous improvement
Review paid accounts, campaigns, targeting, budgets, creative, and conversion performance
Set standards across Google Ads, LinkedIn Ads, Meta, Reddit, and StackAdapt
Oversee CRO, experimentation, SEO, AEO/GEO, analytics, and technical QA




Recruit, coach, develop, and manage departmental performance
Requirements: Bring 15+ years of relevant performance marketing experience
Demonstrate substantial hands-on paid media expertise and team leadership
Develop B2B paid media programs, especially LinkedIn Ads and Google Ads
Understand GA4, GTM, conversion tracking, attribution, and reporting
Communicate confidently with clients and colleagues while taking ownership
Bring senior paid media leadership, conversion optimization expertise, and B2B SaaS understanding to Tiller’s Calgary practice.

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📌 Head ofB Paid Media Marketing (Alberta)
🏢 Tiller Digital
📍 Alberta