Lead regional operations, profitable growth, and customer relationships as General Manager across Atlantic Canada. Drive coordinated performance across all branches.
Reporting to the Eastern COO, the General Manager oversees operations for all Atlantic Region branches. This senior leader manages sales, aftersales, financials, staff, and customers while executing company strategy. The position develops strategic relationships, expands market share, and maintains consistent commercial and customer approaches.
Key Responsibilities: Execute operational strategy across sales, aftersales, financials, staff, and customers
Build executive relationships with OEMs, customers, and strategic stakeholders
Pursue business with construction, government, and public-sector organizations




Lead negotiations according to company policies and procedures
Drive growth across equipment, rentals, parts, service, and technology solutions
Requirements: Bachelor’s degree or relevant post-secondary sales experience
Significant senior leadership experience in a related industry
Experience managing complex accounts and customer relationships
Solid financial, commercial, leadership, and negotiation skills
Ability to travel regularly, including driving two to three times weekly
Bring regional leadership, commercial acumen, and growth strategy expertise to Nors branches serving Atlantic Canada.

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📌 Atlantic Region General Manager (Nova Scotia)
🏢 Grupo-Nors-3
📍 Nova Scotia