Senior Associate Brand Manager Job Description
Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.
About You In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
Job responsibilities include:
The Senior Associate Brand Manager is accountable for the in-year delivery of business objectives for Kimberly-Clark Family Care Bath Brands (Cottonelle® Dry Bath, Cottonelle® Flushable Wipes and Scott® Dry Bath). They support the execution of marketing-mix (strategy, product, packaging, promotion, advertising, research) to ensure that Kimberly-Clark’s brands optimally meet identified consumer needs and financial objectives that will drive future growth. The Senior Associate Brand Manager proposes, develops, and implements Marketing plans, including product promotion, and commercial programs to drive brand awareness, product demand and generate market and channel traffic.
In this role, you will:
Drives delivery of brand business objectives including net sales, operating profit, gross margin & market share
Supports development and execution of 3-year brand operating plan, commercial programs, and annual plan delivery
Collaborates with sales strategy, customer teams and field representatives to develop and execute shopper marketing plans
Leads consumer promotions + digital, social and search ecosystem through development and execution of annual plans




Supports advertising post-program analysis to adjust investment strategies and optimize return on investment on dollars spent as necessary to ensure business objectives are delivered + identify areas for continuous improvement
Serves as one of the key contacts for all internal and external (advertising agency + vendor) relationships
Effectively manages advertising & consumer promotions, shopper marketing and trade budgets
Supports appropriate market analysis/research to understand customer needs and trends in the market
Analyzes and creates reports ongoing to understand competitive landscape, segment potential, profitability + drivers to track progress against business objectives and drive necessary actions to deliver on targets
Project lead for sku portfolio management, packaging, brand idea and other projects where U.S./Canada collaboration is required
Leads monthly business reviews for assigned brands; leveraging sales data to identify areas opportunity to drive growth plans
Other duties as assigned
To succeed in this role, you will need the following qualifications: Bachelor's degree or higher in business or related field
5+ years of prior Marketing or relevant experience, ideally in CPG
Entrepreneurial, can-do attitude to find ways to break down growth barriers




Demonstrated positive energy to effectively represent Brand internally & externally
Motivated by challenges and possessing a robust sense of curiosity
Passionate about driving Brand growth by better meeting consumer needs
Ability to work independently and complete projects within required timeframes
Strong analytical acumen with strong collaboration, communication, and presentation skills
Solid knowledge and demonstrated use of advanced PC based applications (Windows, Word, Excel, PowerPoint)
Ability to travel 10-15% of the time
Preferred Qualifications Undergraduate/Graduate Degree in Marketing or MBA
Able to work in a matrix organization driving collaboration across functions, geographies & businesses
Project leadership (medium to large-scale projects)
Strong Digital, Social or eCommerce Marketing Execution Experience
Leading/developing self and coaching other employees
Demonstrated ability to drive insights and action from data analysis
Knowledge and demonstrated use of data access tools (Nielsen Market track)
Supporting complex business negotiations
Led by Purpose. Driven by You.
Total Benefits We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see https://www.mykcbenefits.com/ca/newhire

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📌 Senior Associate Brand Manager (Ontario)
🏢 Kimberly-Clark USA
📍 Ontario