Shape Baselane’s fintech positioning through market research, launch planning, and enablement while collaborating across product, brand, sales, and partnerships.
This Product Marketing Manager role supports Baselane’s banking and financial management platform for landlords and real estate investors. You will translate customer and competitor insights into differentiated messaging, product opportunities, and launch plans. The hybrid Toronto schedule requires office attendance downtown twice weekly, Tuesdays and Thursdays.
Key Responsibilities: Research markets, competitors, and customers for differentiated positioning
Partner with Product on current feature launch strategies
Develop customer-facing collateral across the lifecycle




Enable Sales and Partnerships with training materials
Identify product opportunities through customer insights
Requirements: Bring 2–4 years of product marketing experience
Understand fintech B2C product marketing practices
Strategize and execute launches across multiple functions
Explain impact using data-driven decision-making
Communicate clearly in writing and verbally
Use fintech product marketing, positioning, and launch expertise to clarify Baselane’s value for landlords and investors.

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📌 Fintech Product Marketing Lead (Ontario)
🏢 Baselane
📍 Ontario