Lead integrated marketing campaigns at Manulife in Toronto, using data-driven strategy and digital marketing to increase Group Benefits member engagement.
As Marketing Manager, you will report to the Director, Member Marketing & Growth. You will develop strategies, servicing communications, and omni-channel plans that encourage product, service, and digital solution adoption. The work requires campaign leadership, cross-functional influence, transparent writing, and measurable marketing impact.
Key Responsibilities: Develop data-driven strategies supporting Group Benefits business goals
Lead campaign planning, timelines, prioritization, and execution
Manage omni-channel messaging, brand alignment, and business outcomes
Guide creative teams and agency partners developing digital assets
Present performance insights and optimization recommendations to stakeholders
Requirements: University or college degree in marketing, communications, media, or related field
Eight to ten-plus years of marketing experience
Experience leading digital marketing strategies and integrated campaigns
Strong analytical, writing, editing, and content strategy abilities
Experience with MarTech tools and campaign performance metrics
Bring integrated campaign leadership, analytical thinking, and digital marketing expertise to Manulife’s Group Benefits member experience.