Shape commercialization strategies at National Bank by combining market analysis, distinctive positioning, and integrated launch planning across digital channels.
This Senior Expert role sits within the Digital and Marketing sector and connects Product, CRM, client strategy, marketing, NBA, and business lines. You will translate client behaviours, market trends, competitive analyses, and business objectives into actionable strategies. The work supports growth, acquisition, loyalty, and engagement opportunities.
Key Responsibilities: Establish business objectives for priority marketing initiatives
Set target clients and success indicators for launches
Advance distinctive value propositions and offer positioning
Oversee consistent integrated plans across paths and channels




Contribute to evolving marketing practices and methods
Requirements: Bachelor’s degree in business administration, marketing, economics, or related field
Fifteen years of relevant experience required
Demonstrated growth, acquisition, or client engagement results
Expertise developing value propositions and marketing strategies
Financial services experience considered an asset
Use commercialization, positioning, market analysis, and launch expertise to connect National Bank strategies with client and business needs.

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📌 Senior Commercialization Strategy Expert (Quebec City)
🏢 National Bank of Canada
📍 Quebec City