Lead SEO and Generative Engine Optimization at Manulife in Toronto through a hybrid role spanning content, technology, publishing, and delivery.
The Global GEO Manager supports Manulife’s Global Digital Marketing team and operates within Global SEO strategy, standards, and governance. This manager identifies search opportunities, assesses risks, and develops evidence-based recommendations. The role partners with content, UX, product, publishing, technology, analytics, marketing, and market teams to implement improvements across enterprise digital experiences.
Key Responsibilities: Identify sitewide SEO and GEO opportunities across content and platforms
Assess initiatives and recommend standards-aligned search solutions
Validate metadata, headings, schema, linking, and indexation controls
Coordinate remediation and escalate material implementation risks




Monitor performance and communicate actionable optimization insights
Requirements: Approximately eight to ten years of progressive SEO experience
Hands-on technical, on-page, content, architecture, and publishing experience
Knowledge of crawling, indexing, schema, canonicalization, and redirects
Content management systems experience; Adobe Experience Manager is an asset
Robust stakeholder management, documentation, communication, and issue-resolution skills
Bring enterprise SEO, GEO, publishing quality assurance, and cross-functional leadership to Manulife’s hybrid Toronto marketing team.

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📌 Global SEO GEO Manager (Ontario)
🏢 Manulife
📍 Ontario