Shape Kt by Knix brand strategy through consumer insight, creative judgment, and data-informed marketing within a fast-growing DTC business.
As Senior Brand Manager, you will define positioning, messaging, and value propositions for tweens and parents. You will lead integrated campaigns, develop strategic briefs, and connect paid, owned, social, influencer, PR, and e-commerce channels. The work turns audience understanding into relevant brand stories and measurable commercial results.
Key Responsibilities: Define Kt. positioning, messaging, and consumer value proposition
Lead campaigns for launches, seasonal initiatives, and brand moments
Translate consumer insights into differentiated brand stories
Connect campaigns across channels, creators, communities,



and partnerships
Partner with Growth and E-commerce on measurable results
Requirements: Six to eight or more years in brand or consumer marketing
Experience owning campaigns from insight through performance analysis
Robust understanding of modern brand building across channels
Strong creative judgment and brief-writing experience
Cross-functional leadership and comfort operating with ambiguity
Bring consumer instincts, creative leadership, and commercial thinking to grow Kt by Knix with tweens and parents.

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📌 Senior Brand Manager Kt by Knix (Ontario)
🏢 Knix
📍 Ontario