Drive digital campaign optimization at Rogers in Toronto, using personalization and testing across email, push, web, and mobile channels. This full time corporate role works onsite.
Reporting to the Senior Manager, MarTech & Campaign Optimization, you will lead end-to-end campaign delivery across Rogers, Fido, and Chatr. The work combines audience segmentation, campaign operations, lifecycle marketing, and customer experience optimization. You will coordinate with Marketing, Analytics, Data Engineering, Digital Product, Privacy, and Technology teams.
Key Responsibilities: Build, segment, quality-assure, launch, and monitor digital campaigns
Execute personalized web and mobile experiences across channels
Plan A/B and multivariate testing programs
Analyze engagement, conversion, delivery, and customer impact
Improve standards,



workflows, and release readiness practices
Requirements: Five-plus years in digital campaigns, automation, lifecycle marketing, or optimization
Hands-on Braze, Salesforce, or Adobe Campaign Classic experience
Adobe Target experimentation and audience targeting experience
Understanding of segmentation, customer data, identity, and activation logic
Campaign analytics experience with Adobe Analytics, Google Analytics 4, BigQuery, or Databricks
Bring campaign delivery, personalization, experimentation, and analytics expertise to Rogers’ digital customer experiences in Toronto.

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📌 Digital Campaign Optimization Manager (Ontario)
🏢 Rogers communications
📍 Ontario