Client strategy and media buying shape this hybrid Planner role with UM in Toronto, focused on proposals, partner relationships, and campaign delivery.
The Media Planner manages UM’s media planning product while working within an integrated team. You will develop media plans, evaluate opportunities and trends, and maintain solid client and media partner relationships. The position combines thoughtful analysis with coordinated execution across approved plans and timelines.
Key Responsibilities: Prepare evaluations of media opportunities, trends, and issues
Initiate and coordinate the media buying process
Build respectful relationships with clients and media partners
Source and evaluate proposals from media partners
Prepare campaign post reports using validated delivery data
Requirements: Advertising or marketing degree preferred
At least one year of integrated media planning experience
Client service orientation and strong learning agility
Ability to work collaboratively, independently, and multitask
Strong organizational skills and attention to detail
Use media planning, client service, and partner coordination expertise to support UM campaigns from proposal through reporting.