Campaign execution, media schedules, and partner negotiations shape this hybrid Buyer, Investment role in Toronto with Initiative.
Working in media planning and buying, you will prepare, negotiate, and document client media buys. You will develop schedules, request partner submissions, complete analyses, and support recommendations for sponsorships and integrations. The role also includes communication with planning teams, training assistance, and continued media landscape development.
Key Responsibilities: Request campaign submissions from media partners
Develop schedules satisfying campaign parameters and objectives
Execute revisions to media buys
Assist sponsorship and integration evaluations
Prepare market analyses and media points of view
Requirements: Proven buying experience within the media industry
Ability to negotiate effectively with partners
Solid attention to detail and accuracy
Ability to prioritize time and manage tasks
Ability to work collaboratively and independently
Use campaign scheduling, partner negotiation, and media analysis skills to support Initiative’s Toronto investment and planning teams.

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📌 Campaign Media Buying Specialist (Ontario)
🏢 Interpublic
📍 Ontario