Lead social strategy and audience growth from Calgary across TikTok, Instagram, Facebook, and Snapchat. Shape performance through content, packaging, and analytics.
The Social Media Lead owns assigned social accounts and serves as the subject matter expert on platform strategy. You will define content calendars, brand voice, publishing priorities, and growth plans. The position also directly manages creators, editors, and designers while connecting performance data to business decisions.
Key Responsibilities: Translate company OKRs into platform roadmaps and content calendars
Own audience growth, engagement, watch time, and retention
Define content mix, cadence, hooks, captions, and sounds
Oversee production from concept through publishing and follow-up




Present strategy and performance to Enterprise clients
Requirements: Three to five years in social media
Experience owning TikTok, Instagram, Facebook, and Snapchat strategies
Proven audience and engagement growth track record
Robust branding, editorial, analytics, and prioritization skills
Experience managing or leading creators, editors, and designers
Bring platform strategy, brand voice, audience growth, and team leadership to social accounts managed from Calgary, Alberta.

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📌 Social Media Strategy Lead (British Columbia)
🏢 BBTV
📍 British Columbia