Lead B2B mortgage marketing for Lloyds Banking Group across a hybrid working pattern based in Halifax, Bristol, Chester, or Edinburgh. Shape broker-facing campaigns and brand activity.
As Intermediary Marketing Lead, you will develop strategies for business and professional audiences during Halifax Intermediaries’ transition to Lloyds Intermediaries. You will connect audience insights, brand strategy, propositions, products, and broker communications. The work spans trade media, LinkedIn, email, web, events, partnerships, and content, supporting commercial growth across the channel.
Key Responsibilities: Develop coordinated intermediary marketing strategies and plans
Lead campaigns across trade media, LinkedIn, email, and web
Translate complex priorities into transparent broker-facing activities




Use performance insights and broker feedback to improve results
Lead a team of three and develop marketing capabilities
Requirements: Proven B2B marketing experience for business or intermediary audiences
Experience developing strategies using audience and market insights
Ability to coordinate connected multichannel campaigns
Outstanding relationship management with senior colleagues and partners
Expertise translating brand strategy into audience activities
Bring B2B strategy, multichannel execution, brand management, and relationship skills to Lloyds Banking Group’s intermediary marketing.

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📌 Intermediary Marketing Lead Mortgages (Nova Scotia)
🏢 Lloyds Banking Group
📍 Nova Scotia