Drive bilingual direct-to-consumer campaigns for CoverMe and Affinity, using customer insights and performance data across Canadian markets. This hybrid role supports Québec-focused marketing initiatives.
As a Marketing Specialist, you will support acquisition, conversion, onboarding, and retention programs for CoverMe Insurance. You will coordinate paid and owned campaigns, adapt French content, and contribute Québec market expertise. Your work will connect campaign planning, execution, measurement, and optimization with internal teams, agencies, and business partners.
Key Responsibilities: Support integrated acquisition, conversion, onboarding, and retention campaigns
Coordinate briefs, assets, timelines, approvals, and deliverables
Analyze performance and prepare transparent stakeholder updates




Apply insights to improve campaign effectiveness and customer experience
Support French adaptation and compliant marketing materials
Requirements: Three or more years of direct-to-consumer marketing experience
Bachelor's degree in Marketing, Business, or related field
Experience with paid and owned marketing channels
English and French bilingual communication skills
Knowledge of Québec localization, Bill 101, and Bill 96
Bring bilingual campaign coordination, Québec market expertise, and performance reporting skills to CoverMe and Affinity marketing programs.

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📌 Bilingual Direct-to-Consumer Marketing Specialist (Quebec City)
🏢 Manulife/John Hancock
📍 Quebec City