02 Nov
|
Bushbalm
|
Quebec City
02 Nov
Bushbalm
Quebec City
Turn consumer insights into product strategy at Bushbalm in Ottawa, connecting research, product development, and brand marketing. Build recommendations grounded in data.As Product Marketing Manager, you will translate consumer, esthetician, and market research into clear product and brand direction. You will lead competitive analysis, support stage-gate development, and shape launches across direct-to-consumer, retail, Amazon, and skilled channels. Reporting to the Director of Product Marketing, you will collaborate with Product Development, Creative, Sales, Operations, Finance, and Regulatory.Key Responsibilities: Translate surveys, reviews, social listening, sales, and CRM dataMaintain consumer and professional profiles for briefs and launchesLead competitive intelligence across hair, body,
and intimate careBuild business cases, concept briefs, and gate presentationsTrack launch performance and recommend portfolio improvementsRequirements: Three to five years in product marketing, brand management, or insightsExperience turning research and data into strategic recommendationsFamiliarity with stage-gate product development processesExperience writing product briefs, positioning, and claimsComfort using sales, market, and consumer dataApply product marketing, research, competitive analysis, and strategic storytelling to grow Bushbalm’s skincare portfolio.#J-18808-Ljbffr
📌 Product Marketing Manager Consumer Insights (Quebec City)
🏢 Bushbalm
📍 Quebec City