Employment Type: Full-Time, Permanent

Hours: Monday-Friday 8:00 am – 5:00 pm

Department: Sales

Reports To: President

Location: Head Office, Uxbridge

About Us:

In 1983, Choko Motorsports was established and began manufacturing snowmobile clothing. Demand for quality Choko products grew quickly, and today we design, manufacture, and distribute apparel and accessories for the automotive and farming industries. We are proud of our roots and of being privately Canadian-owned and operated.

What We’re Looking For:

We are seeking a highly motivated, results-driven Sales Manager to lead and actively contribute to the organization’s sales function. Reporting directly to the President, this role manages and motivates the sales team, drives revenue growth, and plays an active role in developing and executing sales strategies.

The Sales Manager will own sales performance while staying actively involved in the sales process. This individual will support and drive the sales team, develop new business opportunities, strengthen customer relationships, and leverage existing industry contacts to expand the company’s reach, particularly within the apparel, automotive, and agricultural markets.

This position goes beyond managing a sales team. It requires someone who is genuinely motivated by sales, comfortable pursuing new opportunities, and able to lead by example. The ideal candidate brings an established network of sales and apparel industry contacts, strong business development experience, and knowledge or experience within the automotive and/or agricultural industries.

As a key member of the leadership team, the Sales Manager will work closely with the President and have meaningful input into business and operational decisions. This role requires a confident, proactive sales leader who can identify opportunities, make informed decisions, motivate others, and directly contribute to the organization’s continued growth.

Responsibilities:

Sales Leadership & Team Management

- Lead, manage, and motivate the sales team to achieve individual and company sales targets
- Establish clear sales goals, expectations, and performance objectives for the sales team
- Monitor sales performance and provide ongoing coaching, direction, and support
- Lead by example by remaining actively involved in selling and business development




- Build a motivated, accountable, and results-driven sales culture
- Identify opportunities to improve team performance and overall sales effectiveness

Sales Growth & Business Development

- Drive revenue growth by identifying, developing, and closing new business opportunities
- Actively prospect and build relationships with recent and existing customers
- Leverage existing industry contacts and relationships to generate new sales opportunities
- Expand the company’s presence within the apparel, automotive, agricultural, and related markets
- Develop and execute sales strategies to increase revenue, market reach, and customer retention
- Identify emerging customer needs, market opportunities, and potential areas for business growth

Customer & Industry Relationships

- Develop and maintain strong, long-term relationships with key customers and industry contacts
- Serve as a senior point of contact for important customers and sales opportunities
- Understand customer needs and recommend appropriate products and solutions
- Maintain a strong understanding of the apparel industry and relevant automotive and agricultural markets
- Represent the company professionally at customer meetings, industry events, trade shows, and other sales opportunities

Sales & Cross-Functional Leadership

- Report directly to the President and provide regular updates on sales performance, opportunities, and challenges
- Work closely with the President to develop sales strategies and support overall business growth
- Provide sales and customer insights to support key operational and business decisions
- Collaborate with other departments to ensure customer needs, sales commitments, and business objectives are aligned
- Contribute to key decisions affecting operations, customers, products, and overall company direction

Skills, Knowledge, Qualifications & Experience

- 5+ years of progressive sales experience




- 2+ years of sales leadership or management experience preferred
- Proven ability to drive sales growth and consistently achieve or exceed sales targets
- Strong leadership skills with experience motivating, coaching, and managing a sales team
- Highly motivated by sales, business development, and achieving measurable results
- Established network of industry contacts, particularly within sales and/or the apparel industry
- Automotive and/or agricultural industry experience or knowledge strongly preferred
- Strong prospecting, relationship-building, negotiation, and closing skills
- Ability to balance managing a sales team with actively participating in the sales process
- Strong business judgment with the ability to contribute to strategic and operational decisions
- Excellent communication, interpersonal, organizational, and problem-solving skills
- Self-motivated, proactive, and comfortable working in a fast-paced, growth-focused environment

What We Offer

- Full-time, permanent position; Weekdays Monday to Friday, 8am-5 pm (overtime may be required)
- Collaborative, in-office environment where sales representatives can share strategies, best practices, and ideas across territories
- Hands-on training, mentorship, and real-time support from an experienced team to help you build confidence and succeed in your role
- Opportunity to have direct input into product discussions, sales processes, and team decisions based on real-time feedback from your territory
- Paid mileage for errands
- Benefit plan after a 3-month probationary period
- Discounts on apparel and accessories
- Paid time off
- Company events including summer BBQ’s, theme lunches and annual holiday party

Other

We are committed to an inclusive, barrier-free work environment and recruitment and selection processes. Accommodations are available upon request for candidates taking part in all aspects of the recruitment process.

We thank all applicants for considering a career with us; however, we will contact only those selected for an interview.

OHRS1

Pay: $73,000.00-$77,000.00 per year

Benefits:

- On-site parking
- Store discount

Experience:

- sales: 5 years (preferred)
- sales leadership: 2 years (preferred)
- automotive/agriculture industry: 1 year (preferred)

Work Location: In person

📌 Sales Manager (Uxbridge)
🏢 Optimum HR Solutions
📍 Uxbridge