Brand Specialist, Anna Maria Textiles

About Us
Northcott is a wholesale textile company that designs and manufactures fabric for the quilting, sewing and craft industries. Our brands include Northcott, Banyan Batiks, FIGO Fabrics, Patrick Lose Fabrics and Anna Maria Textiles, along with licensed fabric collections. We’re looking for a Brand Specialist to lead day-to-day marketing for Anna Maria Textiles.

About the Role
Anna Maria Textiles is the fabric brand of designer Anna Maria Parry, known for bold colour, thoughtful design and a loyal community of makers. As Brand Specialist, you’ll be the go-to person for the brand’s marketing, keeping its voice and look consistent across social media, email, the website and events. You’ll work closely with Anna Maria, our Brand Manager, and with our content, graphics and digital marketing teams to turn current collections and creative ideas into campaigns that connect with quilters, sewists and the shops that carry our fabric.

Is This You?
You have a strong eye for brand and a real feel for the creative community. You can take big ideas and turn them into a plan, a schedule and finished content. You’re organized, you communicate well with creative people, and you’re excited to know one brand inside and out and help it grow.

What You’ll Do

- Uphold Anna Maria Textiles’ brand identity and best practices, working closely with Anna Maria and our Brand Manager
- Plan and schedule campaigns for the brand, and see them through to delivery
- Work with our Content Coordinator to plan what photo and video is needed and turn those assets into cohesive marketing across all platforms
- Develop and schedule social media content, engage with followers, and respond to comments and messages




- Plan email content for the brand and work with our Digital Marketing Coordinator on campaigns, audience segments and results
- Shape the brand’s website content and storytelling, working with our digital and graphics teams
- Develop booth plans and coordinate activities with Anna Maria for trade shows and consumer events
- Identify partnership opportunities with press, influencers and industry partners
- Track performance across channels and recommend ways to grow engagement
- Stay on top of customer preferences, trends and competitors to spot new opportunities for the brand

What You Bring

- 3-5 years of experience in brand marketing, social media, content or a related role
- A strong portfolio showing brand-driven content, campaigns or social media work
- Excellent writing skills and a good eye for visual storytelling
- Experience planning and managing content calendars
- Comfort working with analytics for social media, email and web
- Strong organization skills, with the ability to manage several projects at once
- Ability to work collaboratively with designers, creatives and cross-functional teams

Nice to Have

- A passion for quilting, sewing or crafting
- Experience with Mailchimp or similar email platforms
- Familiarity with Adobe Creative Suite
- Experience working with a designer-led or artist-led brand
- Trade show or event experience

What We Offer
A creative, fast-paced, and supportive environment where ideas are valued, collaboration is essential, and creativity is celebrated.

Submit your resume, portfolio, and a cover letter telling us why you would be the best fit for the role.

Pay: $45,000.00-$55,000.00 per year

Benefits:

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking

Experience:

- Branding: 3 years (required)

Language:

- English (required)

Work Location: In person

📌 Brand Specialist (Vaughan)
🏢 Northcott Silk
📍 Vaughan