Shape media performance for a major Canadian real-money gaming brand through regulated-market expertise and cross-channel planning. This full-time role includes travel up to 25%.

As Senior Account Director / Media Director, you will oversee client strategy across Ontario and Alberta while advising senior marketing and business leaders. The position calls for deep digital media knowledge, integrated investment management, and experience with gaming, sports betting, or sports-related accounts. Collaboration spans Canadian media partners and U.S.-based planning, buying, analytics, and creative teams.

Key Responsibilities:

- Oversee media strategy and investment across Ontario and Alberta
- Ensure campaigns meet Canadian gaming advertising requirements
- Use CRM insights and audience segmentation to improve targeting
- Analyze CPA,



first-time depositors, lifetime value, and reactivation
- Evaluate sports sponsorships and major-event media opportunities

Requirements:

- Significant agency leadership and strategic relationship experience
- Understanding of Canadian broadcasters, publishers, and regional markets
- Familiarity with iGaming Ontario and AGCO standards
- Strong analytical, presentation, negotiation, and communication skills
- Ability to manage competing priorities in an agency setting

Apply Canadian gaming-market knowledge, media analytics, and strategic leadership across Ontario and Alberta client campaigns.

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📌 Gaming Media Strategy Director Canada (Toronto)
🏢 TCWGlobal
📍 Toronto