Shape student recruitment marketing for the University of Guelph through analytics, paid advertising and audience-focused digital content. Work across remote and Guelph campus settings.

The Assistant Manager, Marketing Strategy develops coordinated approaches for domestic and international markets. You will improve campaigns, recruitment websites, digital tools and prospective student journeys. The position guides regional teams, oversees creative development and collaborates with admission, recruitment and communications partners.

Key Responsibilities:

- Use analytics and audience research to improve campaign performance
- Oversee websites, digital tools, governance and content accuracy
- Guide regional teams creating culturally relevant market content
- Coordinate creative production, publications, mailings and vendors




- Support Fall Open House, March Open House and Future Gryphon Days

Requirements:

- Degree in marketing, communications, digital media or related discipline
- Three or more years in public-facing marketing or communications
- Experience with paid digital advertising and performance analytics
- Experience with content management systems such as Drupal
- Robust writing, editing, proofreading and search optimization skills

Bring recruitment marketing, analytics and digital content experience to help prospective students navigate University of Guelph opportunities.

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📌 Digital Marketing Manager Student Recruitment (Guelph)
🏢 University of Guelph
📍 Guelph