We’re seeking a bilingual, detail-oriented Marketing Specialist to help bring high-impact direct-to-consumer marketing programs to life across the CoverMe and Affinity product lines. Working in a fast-paced, collaborative environment, you’ll support customer acquisition, conversion, onboarding, and retention initiatives while contributing to strategy through customer insights, Québec market expertise, and performance-driven recommendations. Supporting the CoverMe Insurance business, this role provides integrated marketing support across campaign planning, execution, localization, measurement, and optimization. You’ll coordinate deliverables with internal stakeholders, external agencies, and business partners, support French-language adaptation, and help ensure marketing initiatives are relevant, accurate, and effective across Canadian and Québec markets. Campaign Planning, Execution & Optimization – Support integrated marketing campaigns across acquisition, conversion, onboarding, and retention initiatives. Coordinate campaign assets, briefs, timelines, approvals, and deliverables with internal teams, agencies, and external partners. Manage multiple concurrent marketing projects while maintaining quality, accuracy, and timelines. Assist in developing customer-focused messaging, creative requirements, and campaign documentation. Apply customer insights, segmentation, and performance data to support campaign decisions and tactical improvements. Support brand, legal, compliance, and operational review processes to ensure marketing materials are accurate and ready for launch. Performance Measurement & Reporting – Assist with campaign measurement, reporting, and performance analysis. Maintain tracking documentation, dashboards, and monthly budget reconciliation support. Québec Market,



Localization & Compliance – Support the adaptation, translation, and transcreation of marketing materials for Québec audiences. Contribute to media planning recommendations by applying local market insights, consumer trends, and audience behaviours. Review French-language content for quality, consistency, brand alignment, and cultural relevance. Apply working knowledge of Bill 101 and Bill 96 requirements when supporting customer-facing communications. Work with translation agencies, legal, compliance, and creative teams to support accurate, compliant, and locally relevant materials. AI-Enabled Marketing & Innovation – Use approved AI-enabled marketing tools to support content development, campaign execution, and operational efficiency. Support testing of new marketing capabilities, automation opportunities, and process improvements. Review AI-assisted outputs for accuracy, quality, brand alignment, and compliance. 3+ years of marketing experience in a direct-to-consumer, digital, or performance marketing environment. ~ Bachelor’s degree in Marketing, Business, or a related field. ~ Experience supporting marketing campaigns across paid and owned channels. ~ Experience adapting, translating, or transcreating content for Québec audiences. ~ Knowledge of campaign measurement, performance reporting, and marketing analytics. ~ Strong project coordination, organizational, and stakeholder management skills.



~ Familiarity with marketing technology platforms, customer data platforms, marketing automation tools, or AI-enabled marketing tools is an asset. ~ Bilingual in English and French, with strong written and verbal communication skills in both languages. ~ Fully bilingual (French/English): The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec. We’ll recognize and support you in a adaptable environment where well-being and inclusion are more than just words. ~#Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. Salary range i

📌 NOW HIRING: Marketing Representative (Montreal)
🏢 Manulife/John Hancock
📍 Montreal