Analyze paid acquisition performance at Toptal with SQL, Google Ads, and statistical modeling in a fully remote position. Guide effective marketing investment.

This Marketing Analyst measures channel and campaign performance for new businesses and M&A; acquisitions. You will evaluate spend efficiency, funnel conversion, lead value, CAC, ROAS, and LTV. Your analysis will support budget allocation, channel strategy, forecasting, experimentation, and business decisions.

Key Responsibilities:

- Measure paid advertising performance across channels
- Diagnose spend efficiency and funnel conversion
- Build models and forecast marketing outcomes
- Test hypotheses and perform root cause analysis
- Recommend budget and channel strategy changes

Requirements:

- Bachelor’s degree required
- Three or more years in data or marketing analytics
- Paid media experience with LTV, CAC, and ROAS
- Strong mathematics, statistics, and business insight
- Ability to explain complex issues clearly

Bring paid media measurement, forecasting, experimentation, and business insight to Toptal’s marketing analytics and acquisition decisions.

📌 Paid Acquisition Marketing Analyst (Canada)
🏢 Toptal
📍 Canada