Shape customer lifecycle campaigns at Varicent with multi-channel execution and audience segmentation. Use customer insights to support adoption, retention, and expansion outcomes.

As a Senior Customer Marketing Manager, you will manage integrated programs across lifecycle marketing, account-based marketing, email, digital, webinars, events, and sales-led initiatives. You will work with Customer Success, Sales, Revenue Operations, Product Marketing, Content, Creative, and Digital Marketing teams. The focus is measurable customer engagement, pipeline creation, and account growth.

Key Responsibilities:

- Build customer journeys tailored to lifecycle stages and target audiences
- Segment accounts by health, adoption, renewal timing, and opportunities
- Partner with teams to identify expansion-ready customer accounts
- Develop messaging, assets,



and journeys with marketing partners
- Test campaigns and optimize engagement, targeting, and pipeline creation

Requirements:

- 7+ years of B2B marketing or customer marketing experience
- Experience with lifecycle marketing, buyer journeys, and funnel management
- Understanding of account-based marketing and attribution models
- Experience collaborating across Sales, Success, and marketing functions
- Ability to translate campaign data into actionable recommendations

Use lifecycle strategy, segmentation, and campaign testing to strengthen Varicent customer engagement and measurable expansion performance.

📌 Senior Lifecycle Marketing Campaign Manager (Vancouver)
🏢 Varicent
📍 Vancouver