Turn Botpress’s named-account strategy into pipeline through ABM, outbound coordination, and targeted multi-channel campaigns. Work directly with Sales and the CRO.

This Demand Generation Lead owns marketing inputs from first account touch through Sales hand-off. You will build plays for larger accounts, coordinate BDR outreach, and connect events, podcast activity, and outbound into one multi-threaded motion. Experimentation guides every channel decision.

Key Responsibilities:

- Build ABM plays with the CRO and Sales
- Own named-account lists and BDR outreach
- Define targeting, segments, messaging, and sequence content
- Connect podcast, events, and outbound activity
- Evaluate vendors and decide whether to retain or internalize

Requirements:

- Evidence-based judgment balanced with instinct
- Intellectual humility and willingness to change course
- Doer mindset with robust follow-through
- 80/20 approach to testing and investment
- Ability to brief and manage agencies, freelancers, and teammates

Lead Botpress account-based marketing by aligning named-account targeting, Sales outreach, events, podcast activity, and measurable experiments.

📌 Account-Based Marketing Lead (Montreal)
🏢 Botpress
📍 Montreal