Marketing automation and analytics drive Relay’s Top of Funnel growth. Use HubSpot, attribution, and dashboards to turn complex data into explicit decisions.

This Marketing Operations Manager supports Marketing and Sales while owning technology implementation and optimization. You will define KPIs, build buyer journey attribution, and improve Direct SMB and Accountant & Bookkeeper channels. Success requires operational detail, strategic planning, and strong cross-functional communication.

Key Responsibilities:

- Scope initiatives aligned with business and team goals
- Optimize Top of Funnel growth with defined success criteria
- Build multi-touch buyer journey attribution models
- Define KPIs and create trusted dashboards and reports
- Document processes for reuse and cross-training

Requirements:

- Four or more years in operations or technical environments
- HubSpot workflows, reporting, and CRM administration experience
- Proficiency with Salesforce, Iterable, Outreach, and Gong
- Familiarity with Clay and ZoomInfo enrichment providers
- Ability to translate complexity into actionable strategies

Apply your marketing analytics, automation, and process expertise to help Relay scale measurable Top of Funnel performance.

📌 Marketing Automation and Analytics Manager (Toronto)
🏢 Relay
📍 Toronto