Lead brand strategy and integrated marketing remotely with access to Toronto, shaping Girl Guides of Canada’s national presence and engagement. As Director, Brand & Marketing, you will oversee brand management, campaigns, social media, digital communities, and creative services. Reporting to the Chief Brand and Business Development Officer, you will translate audience insights into coordinated marketing strategies. You will also guide storytelling, visual direction, and consistent brand experiences across member journeys and channels.

Key Responsibilities

Lead GGC’s Brand & Marketing function across Canada Plan, deliver,



and evaluate integrated marketing campaigns Guide social media and digital marketing strategies Direct creative services and consistent brand voice Manage budgets, agencies, performance, and outcomes

Requirements:

Progressive experience leading integrated brand and marketing strategies Strength in storytelling, campaigns, social media, and creative services Experience advising executives and senior management Bachelor’s degree in marketing, business, or related discipline Advanced degree considered an asset Bring brand leadership, strategic storytelling, and cooperative people management to Girl Guides of Canada’s continued growth and impact.

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📌 Director of Brand and Marketing (Toronto)
🏢 Girl Guides of Canada
📍 Toronto