Influencer and Comms Strategist (contract) Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Influencer and Content Creator Strategist (Contract) Please note, this is a temporary position, expected to last 12 months. This role has a hybrid schedule, with a minimum of one day per week on‑site and additional in‑office days as needed, needing the candidate to be within driving distance of the SIE office in Toronto. Will consider East Coast based remote candidates. Applications from fully remote candidates will still be considered. The Influencer and Content Creator Strategist will lead influencer initiatives in Canada—owning both high‑impact paid creator partnerships and the ongoing PlayStation creator/talent partnership program. Your mission is to create cultural impact and measurable excitement around game and product launches by partnering with creators who authentically move the gaming community—then turning those partnerships into best‑in‑class content moments across platforms like YouTube, TikTok, Twitch, Instagram, Facebook, and X (Twitter). The individual will oversee strategic planning, day‑to‑day program management, global content alignment, local content development, and performance reporting and analysis.



This person should also be comfortable stepping into an established program and ensuring continuity, operational efficiency, and sustained momentum throughout the duration of the contract. Own the Canada creator/influencer strategy across the launch calendar, ensuring creator activity ladders to explicit campaign objectives (awareness, excitement, cultural conversation, community engagement) and fits the realities of gaming communities Lead paid influencer partnerships end‑to‑end with agency support: creator sourcing and evaluation, outreach, negotiation, contracting, briefing, deliverable management, approvals, and post‑campaign reporting. Partner with Social, PR/Comms, Local Campaign Managers and Global PlayStation teams to integrate creators into broader campaigns and community moments. content days, livestream plans, behind‑the‑scenes access, event activations) and provide on‑site/on‑set support when required to ensure optimal content capture and creator experience. Run and grow the PlayStation creator and talent partnership program in Canada: recruiting and onboarding creators, tiering/relationship management, ongoing communications, community touchpoints, and program operating rhythms Identify, build, and maintain relationships with key influencers, content creators, and power users, evaluating the impact of these partnerships on an on‑going basis. Develop and implement content creator tactics for key software and brand campaigns,



collaborating closely with the Global Marketing Talent Partnerships team. Ensure top‑tier influencers are informed about upcoming feature and product launches, major content updates, and key announcements. Define and report performance measurement for creator work (reach, views/watch time, engagement quality, sentiment, share of conversation, community growth signals), and translate results into actionable recommendations for future launches. Establish metrics to grow and engage the content creator community; regularly analyze sentiment and performance data and adjust strategies accordingly. Own creator/influencer governance and operational hygiene: creator database management, documentation of learnings, and consistent sharing of best practices across teams. Foster positive and supportive conversations with content creators around content opportunities, contests, and initiatives relevant to the player community. Distribute player surveys and collect feedback from core players on a regular basis. Build and maintain strong relationships with key community leaders to better understand community needs and insights. Protect PlayStation brand and community trust by setting clear creator standards: brand safety, inclusion, community conduct expectations, and Local Canadian disclosure compliance. Manage budgets and timelines for influencer and content creator initiatives, working with agencies to identify and vet the right influencers and ensure content is delivered on schedule for local and global review as needed. Oversee monthly budget forecasting and financial administration related to influencer and content creation programs. Monitor social sentiment and consumer reactions to announcements, capturing key insights, and shar

📌 Influencer and Comms Strategist (Mississauga)
🏢 Sony Interactive Entertainment
📍 Mississauga