Planning Associate Director The planning team is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing. PHd Media Planning and Buying Planning Associate Director The planning team is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing. Able to simplify complex media issues, communicate effectively with senior clients, and keep everyone aligned without overcomplicating things. Proactive ownership and sense of urgency — Anticipates needs, flags risks early, moves quickly when required, closes loops and takes accountability for moving the business forward. Attention to detail and quality control — Ensures work is accurate, client-ready, and catches errors, inconsistencies or gaps before they reach the client. Measurement orientation — Comfortable discussing KPIs, attribution, incrementality, testing and optimization.



Relationship and team leadership — Builds trust with the client and can effectively orchestrate the broader agency team, including specialists and more junior account staff. Ability to synthesize data/research into concise action-oriented strategies Client relationship development and management Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions – from building custom solutions to the different types of off the shelf solutions available Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate Understanding of the Digital marketing technologies, including adtech and martech solutions Bachelor’s degree and MBA preferable or related degree. Background in strategy and/or consulting in digital or database marketing or communication strategy are welcome. Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline Experience working with large, complex data, including audience data from DMP, Acxiom, etc. Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search) To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. We will process your personal data in accordance with our Recruitment Privacy Notice.

📌 Planning Associate Director (Toronto)
🏢 PHD
📍 Toronto