Media buying is now the easy part. In 2026, the buying itself is piping. The levers that actually move a DTC account are creative, offer, and conversion rate, and the platform keeps getting better at rewarding whoever gets those right. So we don't hire media buyers. We hire marketers who buy media. At Sweat Pants Agency we work with around 50 DTC and eCommerce brands across our service lines, 20 to 25 of them on paid media, and we spend $6-9M a month on Meta. We're hiring one person to own a handful of those accounts end to end. You are the account manager. The reason we do it this way is ownership and accountability: when you're the person answering for the account, it's your result, not somebody else's summary of your result. You are the creative strategist. Creative isn't a ticket you submit. You build the things the account needs. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme. You carry up to six accounts. You'll manage far fewer accounts than you would at most agencies. In exchange you get real ownership of the results and you get to work as an end to end marketer instead of one station on an assembly line. We're a remote team and we hire worldwide. We believe the best media buyer today is a sharp marketer who uses AI every day. We built an internal creative analysis tool that connects to Claude, and we use Pipeboard to read and write to ad accounts and run heavy analysis. Own 4 to 6 DTC accounts as the strategist, the buyer, the creative lead, and the client's direct point of contact.



There is no account manager between you and them. Marketing is 80% research here. You mine customer reviews, ad comments, support tickets, and Reddit for the language and objections that become angles. You run our internal tooling that OCRs and transcribes the ads in your account and ties them to performance, so you know what winning and losing actually look like in this account. Creative direction is yours. You run revision rounds with our editors and designers and you hold the quality bar. Ship creative on a cadence. Roughly 8 to 10 new ad launches a week is where accounts hold, in batches every 1 to 1.5 weeks. Creative, offer, AOV, landing page, checkout. Report on current customer economics. This is a requirement, not a bonus. You should already be using Claude (or equivalent) as a working tool rather than a novelty, and you should be able to build and ship a landing page with it. You can write direct response in English at a native or near‑native level. In the customer's own words, not invented. If writing persuasive English isn't a strength, this isn't the job. You'll be in front of clients constantly with nobody in between, so you need to be able to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. You direct creative, you don't half‑build it yourself. AI slop shipped to a client is a habit we break, not a shortcut we accept. Bonus: you've built or operated your own Shopify store or eComm brand. If creative was the problem on an account you ran, you should have done something about the creative "You will grow into senior strategy.

📌 Media Buyer (Winnipeg)
🏢 Sweat Pants Agency
📍 Winnipeg