Drive product positioning and go-to-market launches for Enverus Minerals and Adjacent Markets through data-driven storytelling and AI-powered workflows.

This contractor Product Marketing Manager role backfills planned parental leave coverage. You will own segment marketing across positioning, launches, sales enablement, demand-generation content, and cross-functional execution. Your work supports pipeline and ARR growth through compelling messaging.

Key Responsibilities:

- Develop differentiated positioning for buyer personas and adjacent markets
- Plan and run end-to-end go-to-market launches
- Build battlecards, talk tracks, training, and sales playbooks
- Create demand-generation content aligned with revenue goals
- Test AI workflows for analysis,



creation, and performance tracking

Requirements:

- Two to four years product marketing experience or equivalent
- Proven go-to-market launch leadership from strategy through execution
- Experience working in B2B SaaS
- Excellent storytelling, messaging, and writing skills
- Ability to translate technical concepts into customer value propositions

Shape Minerals segment messaging, launches, sales enablement, and AI-powered marketing at Enverus while tracking pipeline and ARR impact.

#J-18808-Ljbffr

📌 Minerals Product Marketing Manager (Calgary)
🏢 Enverus
📍 Calgary