Job Title: Senior UX/UI Designer & Experience Lead Work Type:
- Full Time Tru Inc. is seeking Senior UX/UI Designer & Experience Lead. We have one (1) permanent position available for an immediate start. At Tru, we are more than just a technology agency we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, ecommerce engines, and innovative solutions, we help businesses thrive in the digital era. We’re looking for a Senior UX/UI Designer & Experience Lead who bridges customer experience, design and technology. You’ll lead UX thinking, confidently engage with clients and translate complex business requirements into intuitive, technically feasible digital experiences. Occasional travel to client sites or conferences may also be necessary. Lead UX strategy, customer journeys, information architecture and user flows. Facilitate client workshops, present design recommendations and confidently articulate UX decisions. Work directly with Technical leads, Development teams, and Program managers to accommodate tech restrictions and support project timelines Collaborate with developers to validate technical feasibility and platform constraints. Guide our global design team and maintain design quality across projects. Support design systems, accessibility and development handoffs. Propose, participate in, and support UX studies and biometric testing for clients. 5+ years of UX/UI or digital product design experience.



~ Experience leading UX workshops and stakeholder discussions. ~ Solid understanding of UX architecture, interaction design and customer experience. ~ Technical understanding of HTML/CSS, responsive design, CMS platforms and integrations. ~ Advanced Figma skills and experience with design systems. ~ Experience with complex websites, eCommerce, or digital platforms. ~ Ability to independently lead UX workstreams from discovery to delivery. AI Integrgation Design for AI, from idea to integration:
- Experience designing AI-enabled features such as conversational Ability to map where AI fits in a customer journey, including inputs, Experience working with developers and data teams to define how AI connects to existing platforms (CMS, CRM, eCommerce) and what data it needs. Practical use of AI tools in your own design process, such as research synthesis, content drafts, or rapid prototyping, with clear judgment on when not to use them. Understanding of responsible AI in UX: transparency, user consent, accessibility, and reviewing AI outputs for accuracy and bias. Ability to explain AI capabilities and limitations to clients in plain language and set realistic expectations. We take pride in building a culture that stands out for its courage, entrepreneurial culture, diversity, and passion for people. We are proud to offer competitive salaries along with a 100% employer paid benefits package with a remote work-from-home arrangement. Quality as Standard Join us and be part of a team that makes a tangible impact in the digital world

📌 UX/UI DESIGNER I Designer (Toronto)
🏢 Tru India
📍 Toronto