VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company –powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. CX / CRM Strategist (1 year contract)



VML Canada is looking for a motivated CX / CRM Strategist to join our growing CX team creating complete customer experiences for Canadian and American clients. Digital experience planning is key as is having a base knowledge of CRM as a skillset Empathize| You will dig into the category, customer and business by reviewing data, analyzing the competition, running surveys and interviewing stakeholders or audience members Connect | You will help to solve problems that consider the brand world they exist within, translating all that insight you mined into valuable opportunities and impact Partner | You will collaborate with brand strategists, designers, copywriters, account leads and clients for optimal results Measure | You will evaluate the performance of previous launches to ensure we are continuously improving our output You are passionate about the future technology enables for brands and their customers. 3 to 5 years of experience in strategic roles like Digital Strategy, UX, Product, CX, Service Designand / or CRM Strategy ~ Knowledge of and/or experience with marketing fundamentals (e.g. personas, brand positioning), user experience and key components within brand ecosystems (AI, CRM, CMS, membership) ~ 65,000
- $115,000 CAD That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.

📌 CX/CRM Strategist (Toronto)
🏢 VML Canada (English)
📍 Toronto