Drive data-led marketing at Manulife in Waterloo’s hybrid setting, using go-to-market strategy and insurance expertise to reach advisors.

As Strategic Marketing Manager, you will develop and execute plans for high-net-worth advisors across Individual Insurance and Guarantee Wealth Solutions. Your work combines market analysis, campaign development, relationship building, and cross-functional collaboration. You will help strengthen Manulife’s presence and partner relationships through targeted marketing.

Key Responsibilities:

- Develop go-to-market strategies for advisor segments
- Research insurance market needs, preferences, trends, and opportunities
- Execute digital, print, and in-person campaigns




- Build trusted advisor relationships and tailored marketing support
- Monitor performance and adjust strategies using data

Requirements:

- Strategic marketing experience within the insurance industry
- Experience serving high-net-worth market clients
- Robust go-to-market and marketing principles knowledge
- Analytical, written, and verbal communication skills
- Marketing automation and CRM systems proficiency

Bring insurance marketing, advisor relationship, and data analysis expertise to Manulife’s Waterloo-based hybrid team.

📌 Strategic Insurance Marketing Manager (Canada)
🏢 Manulife/John Hancock
📍 Canada