Ready to start your next chapter with NAIT?

At NAIT, we’re passionate about building a team of talented, dedicated professionals who share our commitment to excellence and innovation. Your skills and experience can shape the future of education and make a real impact in our community.

Important Application Deadline Notice

Applications must be submitted by 11:59pm MST on the day before the posting end date shown above , as Workday automatically closes postings at that time.

Internal NAIT Employees

Current NAIT employees are welcome to apply for this opportunity.

About the Opportunity

This is a temporary position ending on or before April 14, 2028 with the possibility of extension.

Key Responsibilities:
Strategy Development, Project Planning, and Client Management

- Provides strategic marketing counsel, including identifying opportunities, analyzing challenges and seeking creative solutions. Become a member of the client’s leadership team and be the SME within the Marketing and Communications Department for the client area.
- Decipher business challenges/opportunities and advising on the marketing solution/strategy and considering brand and reputation risks in the external environment.
- Work closely with internal clients to build integrated marketing and lead generation programs to support existing and new opportunities.
- Audit current marketing strategies and work with clients to identify target audiences, objectives, key messages and uses best practice to achieve strategic marketing goals.
- Leverage existing data and information on personas, customer journeys and segmenting target audiences in order to deliver personalized marketing and brand experiences.




- Operate with a design-thinking mindset, put yourself in the shoes of our students, customers and end-users in order to engage them seamlessly across all marketing touch points.
- Seek, analyze and apply market research to inform projects and campaigns.
- Identifies opportunities across paid, earned and owned media that support NAIT's business goals
- Write strategic marketing plans, identifying trends to ensure competitive positioning.
- Manage project and marketing budgets effectively

Execution and Optimization

- Lead the execution of digital marketing plans, leveraging the power of automation and AI across various platforms for: display and programmatic advertising, search (SEM, SEO), social media marketing, email marketing, and content marketing.
- Coordinate with our external media buying partner in the execution of traditional marketing tactics that include out-of-home advertising (billboards, transit, etc.), print, radio, and audio.
- Coordinate and bring together cross-functional teams as needed. Work closely with web, brand and communications colleagues, to maintain quality control and ensure projects are delivered on time and on budget.
- Critically analyze and optimize digital marketing campaigns and strategies to ensure budgets are spent to maximize ROI, target audiences are reached,



and measurable impact on goals is achieved.
- Leverage data to deliver precision marketing to maximize audience engagement.
- Copyright and edit for a variety of media including email marketing, promotional materials and advertising.
- Frequently and consistently review in-market campaigns to optimize performance.

Reporting and Analysis

- Monitor and deliver real time insights into opportunities that improve our KPIs (leads, conversions, add to carts, application submissions, etc.), inform new marketing processes, and optimize digital operations.
- Demonstrate expertise in data and analytics using tools like Google Data Studio, Google Analytics, and native social media platforms to access, prioritize, analyze, and visualize data for actionable insights.
- Shares findings with multiple stakeholders and uses information in making data-driven recommendations.

Skills & Abilities

- Demonstrated ability to project manage complex initiatives and maintain strong, positive partnerships with internal and external stakeholders.
- Strong business acumen and ability to gather information, analyze problems, and advise on potential solutions.
- Demonstrated ability to work closely with clients and manage multiple projects end-to-end. Coordinate the formation of cross-functional teams and lead them to complete projects.
- Demonstrated experience setting up paid and automated digital marketing campaigns for prospective student and customer acquisition with a transparent understanding of content marketing and inbound marketing.
- Ability to copyright and create content across a variety of mediums inc

📌 Marketing Strategist (Edmonton)
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📍 Edmonton