Marketing Manager What to expect as a Marketing Manager at Elastic Path? We are looking for an ambitious marketer who is creative, analytical, and bold about driving demand. As a Marketing Manager at Elastic Path, you will be responsible for driving the execution of programs focused on growing our qualified pipeline and driving brand awareness. This role reports to the VP of Marketing. You are a self‑starter with a proven track record of crafting and orchestrating successful multi‑channel marketing programs. You are eager to get hands‑on with answer engine optimization, search, YouTube, and website content, and you use AI tools to move faster and get more done. You never shy away from trying new tactics, channels, and tests, and are someone who is naturally stretching your abilities, pushing your colleagues to do the same. You are constantly on X, Substack, LinkedIn, YouTube learning more about the frameworks and systems that drive efficient agentic work.

Location:
This is a remote role based in the United States or Canada
- candidates are required to be located in the United States or Canada to be considered. Elastic Path is a Remote First employer, so you’ll have the tools to work from wherever you are based. Tailor messaging by buyer, and measure success by pipeline from target accounts rather than lead volume alone. Answer Engine Optimization (AEO): Create content that drives Elastic Path’s visibility in AI answer engines and traditional search, including video content for YouTube. Website Management: Build and publish new website content including but not limited to blogs, landing pages, product and solutions pages, ebooks, and case studies. Coordinate with the web development agency on any website needs or troubleshooting issues. Campaign Management: Plan and execute multi‑channel campaigns that drive hand raisers, from content offers like ebooks, case studies, and webinars to product launches and events. Performance Reporting: Track and report on campaign, website, and AEO performance in terms of leads, pipeline, and revenue influenced.



Build recurring reporting that shows the team what’s working and where to shift effort. Continuously Test: Testing and learning is a critical part of this role. Ideate and execute on tests for all available channels, analyze the results and share key findings to the broader team. Currently using AI for 60% or more of your current workday ~ Detail oriented with strong project management skills Elastic Path is on a mission to break through the barriers that prevent commerce leaders from delivering extraordinary shopping experiences. Today, that means making Composable Commerce accessible to all brands by reducing the cost, time, and overall risk of implementing and managing a multi‑vendor approach. Be the Customer. This includes paid vacation and sick leave, stock options, full extended health, dental and additional coverages. You’ll get access to annual stipends for your own career development, remote working and more. We are a remote‑first company, giving you the flexibility to work where you’re most productive—supporting better work‑life balance, fewer commutes, and greater focus. Talk about travel perks At Elastic Path, we are on a mission to provide pay transparency and share information freely and openly whenever possible. The base salary for this position is listed to support candidates in aligning themselves within the target salary range for the role. Our salary ranges are country‑specific and are based on national market data. Compensation is determined through interviews and a review of education, experience, knowledge, skills, abilities, equity with other team members, and alignment with market data. We may use AI tools to support parts of our hiring process, such as interview note‑taking, application review, or candidate assessment. A qualified member of our People and Culture team is involved at every stage, and all hiring decisions are made by a person. We value and celebrate diversity in its many forms, and we strive to provide an inclusive and safe workplace where each person feels respected, supported, and accepted, however they choose to identify. LI-Remote #

📌 Manager, Digital Marketing *Remote (Ottawa)
🏢 Elastic Path
📍 Ottawa