Turn complex marketing data into decisions at Poka through HubSpot analytics, attribution, and AI automation. Work locations follow Poka’s stated hybrid and remote policy.

As Marketing AI & Analytics Strategist, you will own marketing performance measurement across Poka’s sophisticated technology stack. You will analyze funnel quality, build dashboards, design attribution, evaluate paid media, and improve processes. The role supports Marketing, Sales, and RevOps through clearer reporting and practical automation.

Key Responsibilities:

- Own funnel performance reporting across volume, quality, pipeline, and conversion
- Build accurate, usable dashboards in HubSpot and Supermetrics
- Design attribution frameworks and align methodology with RevOps
- Analyze LinkedIn, Google,



and programmatic paid media performance
- Automate enrichment, anomaly detection, reporting, and intent processing

Requirements:

- Four to six years in marketing analytics or operations
- Hands-on HubSpot Marketing Hub workflow and lifecycle experience
- Supermetrics or another cross-channel data connector experience
- Experience building or improving marketing attribution models
- Hands-on marketing AI tooling experience, including 6sense or similar

Bring marketing analytics, attribution, paid media, and AI automation expertise to Poka’s global marketing function.

📌 Marketing Analytics Strategist AI Automation (Montreal)
🏢 Poka FR
📍 Montreal