Lead North America demand generation at Flywheel, using multi-channel campaigns and analytics to drive qualified pipeline across digital commerce markets.

As Director of Demand Generation, you will own integrated programs across Flywheel and Perpetua. The work spans account-based marketing, strategic sales enablement, and measurable pipeline development. You will guide campaigns from awareness through revenue while partnering across Sales and Growth Marketing.

Key Responsibilities:

- Build North America demand generation strategy and measurable pipeline impact
- Optimize paid search, social, LinkedIn, SEO, email, and webinars
- Develop account-based strategies, sales plays, and enablement content




- Establish full-funnel KPIs and identify campaign bottlenecks
- Lead and coach demand generation team members

Requirements:

- 8+ years of B2B demand generation or revenue marketing experience
- 3+ years leading teams
- Proven success driving pipeline and revenue through multi-channel programs
- Experience with ABM, HubSpot, Salesforce, and analytics platforms
- Robust analytical and stakeholder management skills

Apply strategic demand generation, account-based marketing, and analytics expertise to grow qualified pipeline at Flywheel.

📌 North America Demand Generation Director (Canada)
🏢 Adelphi Group
📍 Canada