Configure Adobe Journey Optimizer journeys in a flexible hybrid schedule, using audience segmentation and technical quality assurance at Fidelity.

The Customer Journey Optimization Developer builds and supports real-time customer journeys across marketing automation platforms. You will translate approved requirements into scalable configurations involving triggers, personalization, decisioning, and channel execution. The role collaborates with Customer Journey Managers, Marketing Technology, Analytics, and delivery partners.

Key Responsibilities:

- Build end-to-end journeys with triggers, exits, suppressions, and orchestration logic
- Configure audiences, reusable templates, personalization, and event decisioning rules
- Execute functional QA for logic, data, tracking, and channel rendering
- Resolve defects, support UAT,



and maintain release documentation
- Monitor live journeys and troubleshoot delivery and eligibility issues

Requirements:

- Hands-on knowledge of Adobe Journey Optimizer or similar platforms
- Understanding of event-driven marketing, consent logic, and customer data platforms
- Experience configuring multichannel journeys across email and digital channels
- Robust QA, troubleshooting, analytical, and problem-solving skills
- University degree or equivalent work experience

Apply Adobe Journey Optimizer, segmentation, personalization, and QA expertise to Fidelity’s customer journey execution in Toronto.

📌 Adobe Journey Optimizer Developer (Toronto)
🏢 Fidelity Canada
📍 Toronto